While most brands differentiate between regions to develop their products, thereby marketing smaller and more efficient cars in Europe or Row up Of larger dimensions in North America, there is a factor that overlaps these differences and repeats itself as a common format. This is clear by the company report Exaltate, The conclusion that there is a color that is widely loved around the world.
Gray, red, blue, black? No …
White is the favorite color for customers coming from various dealerships around the world. This tone is obtained from the superposition of the rest of the color palette, and has 38% of the sold vehicles sold in 2018. It is followed by its black antagonist, which reached 18% of preferences, while the third is for silver gray that tie with 12%. Then come blue (7%), red (5%), yellow (2%) and green (less than 1%).
The target domain is wide, in areas like South America, it shoots up to 42%; In Africa, it reaches 43% and in China it is the peak of 58%. In Europe, meanwhile, the difference is less noticeable since white reaches 25% of new cars, followed by graphite gray with 22%.
What reasons explain the rule of white color?
According to the Exelta report, color is some of the main drivers when buying a new car, and goes as far as to say that about a third of potential customers will change brands if tonality was not available.
Another conclusion of the investigation is that the increase of black, silver and gray tones has the reverse side and the decreases in preferences red, green and yellow. Blue and coffee Keep the cake.