The likes of online video platforms primarily drive the amount of content available (67%), the ability to access videos from the computer (45%) and the user interface (37%). According to a recent study by Statista, the digital media market in China is expected to reach $ 200 million this year (about $ 4.62 billion). Only video streaming now accounts for more than half of the global web traffic.
The most popular genre of video content is the comedy on YouTube. Which saw 78 percent of viewers in the last three months, followed by action films (58 percent) and drama (47 percent).
"One of the key factors driving the growing popularity of digital entertainment is convenience – 57% of consumers buy digital movies or TV series because they do not need to leave home, 55% appreciate being able to watch them without waiting," said Marcin Glogowski , CEO of PayPal for Central and Eastern Europe.
This survey was conducted in 25 markets between 25,000 consumers this year in collaboration with SuperData Research and PayPal and included global field surveys and quantitative online questionnaire. The event was held in Argentina, Australia, Brazil, Lithuania, Czech Republic, China, France, Hong Kong, India, Italy, Israel, Japan, South Africa, Canada, Hungary, Mexico, Germany, Netherlands, Poland, Russia, UAE Arab countries, Spain and Sweden.