Sunday , October 2 2022

Puratos enters the Ethiopian market – new businesses in Ethiopia



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Puratos Ethiopia announced today that it has built the first food production plant of its kind and the Innovation Center in Ethiopia.

The innovation center established at Volo Sefer, Addis Ababa was inaugurated today in the presence of invited guests, distinguished customers and the media. The CEO of Edward Pot said at the event that Puratus, a world-renowned brand, is excited about entering the Ethiopian market. He added, “The new plant and innovation center equipped with state-of-the-art technology will allow us to meet our customers’ growing demands for high quality products.”

“We are so proud to deepen our presence in Ethiopia in particular and in Africa in general. We are always committed to continuing to invest in innovation, research and development.”

Founded in 1919 in Brussels, Belgium, Puratos offers a wide range of innovative products, raw materials and application expertise for the bakery, patisserie and chocolate industry.

The Belgian food processor operates in over a hundred countries around the world and is growing rapidly in Africa. It already operates in Kenya, Nigeria, South Africa and the Ivory Coast.

Our commitment to be based further on the growing continent hits another milestone in the Puratos Ethiopia SC lunch that produces ingredients of pastries and pastries for Ethiopia. Puratos Ethiopia will serve local artisans, chain hotels, supermarkets and restaurants and is expected to export to Djibouti, Sudan, Somalia and Eritrea.

Puratos Ethiopia CEO Zeco for his part says: “Our passion for innovation, our pioneering spirit and our core values ​​continue to drive our local aspirations and increase our willingness to share our passion for good food with our customers.”

“This center, the first of its kind in Ethiopia, will be a unique place for our clients to develop their skills, stimulate their creativity and turn their ideas into delicious and perfect foods,” he added.

From today, October 14, our enthusiastic staffs will welcome our customers to work on the future of breads, cakes and chocolates.

Headquartered in Brussels, Belgium, Puratos operates in more than 100 countries around the world. Puratos was founded in 1919 and since then it offers a wide range of innovative products, raw materials and application expertise for the bakery, patisserie and chocolate industries.

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