TV2GO is a new integration platform that provides content from different places, including linear channels, music channels, and some Web video sharing sites, including YouTube and Vimeo.
Channels cover a wide range of categories, including news, finance, religion, sports, children, music and more. The content is updated every two months and much of it is adapted to the local market, including some Zulu language languages.
"Content is unique to this platform, and we are adapting the linear content and channels to market people," says Infinebi CEO Yaron Chen.
As long as the user has an Internet connection and stream data, they can watch TV2GO content on their laptop, smart TV, tablet or mobile device, anytime and anywhere.
The football legend, Jomo Sono, president of Infinivy, helped bring the platform to South Africa. He explains how TV2GO will change the local content market and why people will aim to watch:
No subscriptions, only data costs
The platform is free in the sense that users do not pay subscription fees, but they still have to pay for data costs.
Vodacom has partnered with TV2GO and is exploring ways to bring content to its customers more smoothly. These include expensive display vouchers, and the platform ring in the Vodac application.
"The trick is to listen to people and ask the question what they want to see," said Cindy Snow, director of digital advertising at Vodacom.
People can answer this question and give content recommendations on TV2GO's facebook page.
For the company and its partners, the platform will make money through pre-roll advertisements, with four to eight slots planned by three hour viewing window. The group takes every brand that is a potential advertiser who has money.
There are no competitors
Chen believes there are no direct competitors for TV2GO "There is no free TV in the South African market" and that "this is a new idea all over the world." But he sees pay TV as an indirect competitor.
He also admits that Netflix and Amazon have a huge library of videos and movies, and he sees them complementing TV2GO, rather than the competitors, because the offerings are different.
How TV2GO arrived in South Africa
The journey began many years ago when Sono visited Israel in business. He saw TV2GO on television, in the office he visited, and when he found more information about it, he believed it would be a perfect fit for South African audiences.
The technology behind the platform was developed about five years ago by the Israeli television company "Cast-TV". Since then it has brought it to several markets outside of Israel, including Russia, Romania, the Czech Republic and South Africa.
Plans are in place in the near future to showcase the platform to three additional markets in Africa, including Nigeria and Ethiopia.
Officially launched a month ago, TV2GO already has 30 000 users in South Africa.
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