Is Liddell on the way from Saul to Paul? From stinginess – cool – the main thing – cheap – shit-on-results-invites to a sustainable printing shop? How much of this new love for sustainability will only be truly visible if low sustainability has been associated with lower incomes. For example, when people prefer to go to the contest discounter, because they get there non-organic bananas 10 cents cheaper. In the end, therefore, depends a lot if Lidl customers in the width over the next few years of cheap illusion move away.
Currently, Lidl drives dual track anyway: even though there is organic milk and meat and animal welfare, just as the customer can still buy cheap Liddell food, whose origin and production conditions you prefer do not know anything.