Tuesday , July 27 2021

At 60, Tim Cook doubts he will use Apple for another 10 years

Tim Cook has been working with Apple Ltd. for 23 years and has served as its CEO for nearly a decade, but he used a new podcast to point out that some change may eventually be on the horizon.

“I’m feeling great right now. And the date is not in sight,” the 60-year-old told the New York Times’ Sway podcast released Monday. “But another 10 years is a long time and probably not another 10 years.”

The interview touched on a wide range of topics, including the controversial Parler social media app blocked by Apple earlier this year, Apple TV and autonomous vehicles. Asked about Elon Musk’s claim that he once tried to hold talks about the possibility of selling Tesla to Apple, Cook said he had never spoken to Musk, but that he had “great admiration and respect” for the company he built.

“I think Tesla has done an incredible job not only establishing the lead, but maintaining the lead for such a long time in the EV space,” Cook said without revealing many hints about what Apple has planned for the sector. “We’ll see what Apple does. We investigate so many things internally. Many of them never see light. I’m not saying one does not.”

Other topics include:

  • On removing Parler from the app store:
    • “In some ways, it was a simple decision, because they did not meet the guidelines of the App Store. You can not incite violence or allow people to incite violence. You can not allow hate speech and so on. And they went from moderating to inability to provide.”
    • “I hope they come back. Because we work hard to get people to the store, not to keep people out of the store. And so, I hope they put in the necessary moderation to be in the store and come back, because I think there are more social networks there better than there will be less.”
  • On social media and the attack on the Capitol:
    • “I think social media amplification is something I’m very afraid of. And the targeting tools, the same tools used to target advertising, can be used for misinformation or extreme purposes. So I take a deep concern about that.”
    • “It was one of the darkest days in our history. And it played out in front of us all. I felt it was more of a movie or something, that it’s something unreal, that it could not happen in the United States of America. So I hope that deep examination will take place.”
  • In “data theft”:
    • “I’m appalled by this. And so we have things that come out like a privacy diet label. Privacy policy has become a multi-page thing that people just blindly say, I agree, so they can move on to the next screen and move on. A privacy diet label, like a food diet label, gives You have key information at a glance. We will improve it over time. “
  • About epic games:
    • “It’s complying with the rules and guidelines of the App Store. And they did it for years and then apparently decided they did not want to follow the rules, and passed something in the app test and then after it passed the app test, they changed it on the server side. So it was kind of a scam. “We are going to court. We are coming to tell our story. We will talk about the privacy and security aspects of the store. And we are confident in our case.”
  • On Apple TV:
    • “We are making serious investments in Apple TV Plus.”
    • “For the same reason we’re in the products, we’re in the process of producing the best and not the best.
    • “We put us all into it. It’s not a hobby. It’s not dipping your toe. Because it’s an original focal point, we do not have a catalog with 500 things in it. We are going to build over time.”
  • Voting:
    • “I think we’re probably all having a wrong conversation about voting rights. We need to talk about using technology. How can we make it so simple that our turnout is 100? Or is it really close to 100. Maybe we’ll get to the 90s or something? That’s pretty crazy. “

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