Saturday , October 16 2021

We visited Amazon's first pop-up store in Milan

They called him Amazon Loft for Christmas And is the first pop-up store Amazon in Italy. Temporary showroom From 16 to 26 November Inside Dante 14 in Milano.

We ninja can not miss the opening event, so let's sneak preview the store. After a short live performance of Christina d'Avona That charmed everyone with her timeless cartoon cartoons, explored the loft.

Amazon Loft

Location of Over 500 square meters Where the Christmas spirit was rebuilt: a real Amazon style house.

read more: Because Amazon has not rebranded nearly 18 years (and does not change the logo)

Amazon Loft for Christmas: Online Offline

The opening close to the upcoming holidays intends to involve customers during the week of Black Friday And inspire them to buy Christmas presents.

Amazon Loft

"Our attention to the customer brings us daily to experiment with new ideas and projects. With Amazon Loft for Christmas we want to give the opportunity to all those who want to live a unique and innovative experience linked in the Amazon world » Marianne Marcella, Country Manager of and, attended the opening event.

read more: Amazon chooses New York and North Virginia for its new headquarters

Amazon Loft

At the entrance to the loft the great host greeted us He smiles. For every smile gathered, Amazon will give minutes of rehabilitation to psycho-sensual, deaf and multi-sensory people, thanks to special collaborations with League of the Golden Theme and Save the children.

Amazon Loft

There are so many companies that convert every day into the digital world, and then range from an offline purchase model to an approach Digital First. From this point of view, Amazon can only go the other way, experimenting with new methods to keep its users physically engaged all over the world.

Amazon Loft

In recent years, a giant eCommerce has dabbled in offline retail, launching some bookstores and food stores on United States. In September he opened a store in New York Amazon 4 Stars That only sell items that have won at least four out of five stars by customers.

New Amazon showrooms, such as the one in Milan, will also open in London, Paris, Madrid, Berlin and Amsterdam.

Amazon Loft

In Milan, as in other cities, the Amazon Loft for Christmas gives the possibility, for all those interested, to Touch with your hand For the first time many products of the categories are available on

Garmin, HP, P & G, Disney, Lego, Microsoft and Clementoni These are just some of the brands in the pop-up store. Extensive space is devoted to the innovations of start-ups and developing companies.

Amazon Loft

Each exhibition has been linked to one Code smile Through which you can get product information directly from the Amazon app.

Read alsoAmazon opens a store in New York with its best selling products

Cooking show, workshops and other life events

Starting today, guests will have the opportunity to immerse themselves in the Amazon world, live unique experiences and discover in an innovative way the main products that were physically exposed in the store and appear on In the market.

Amazon Loft

Moreover, during the opening period a few of the players Paolo Grassi High School They will give life to the showroom: they will work with the products, intriguing and entertaining the viewers. An ongoing show that enhances installation and shows the fun sides of a couple's classic home life situations.

Amazon Loft

Many activities that animate the Amazon Loft for Christmas during 11 opening days. A program for discovery, from book presentations to live performances, cooking cooking to workshops.

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