A serious debate over Twitter has sprung up on white social media influencers, who are "masquerading" as bizarre women in order to win a bigger phenomenon when dozens of users express their anger at behavior.
The first topic was noticed last week when a Twitter user accused a 19-year-old influential Swedish model named Emma Helberg, who darkened her appearance and changed her hair to look blacker or more racist.
Revelation sparked an online conversation about cultural appropriation and what could be considered black.
In the pictures she shares about Instagram, her mother seems to have a deep tan, full lips and curly hair, even though she is white.
But other images and videos show that she implements some darker shades than her skin to get the "tan" look.
One of her mother's aides also revealed last week that the influencer slept in braids to give her "texture" hair, but the man was not sure if it would be considered black.
Inspired, someone sent her mother to her instagram account of her skin color.
"Hey Emma, is it true that you're white … and just pretending to be a colorful person?" Message read.
Her mother, who has more than 200,000 followers in East Germany, responded: "Yes I am white and I have never claimed to be anything else … I do not pretend to be a colorful person as you claim … I never tried to be seen or To look black, I was born with curly hair naturally and my skin is very tan in the sun! "
But this explanation did not appease people who believed the woman was going out of her way to be seen on purpose.
In an interview with Buzzfeed, her mother explained the controversy and why she believes these claims are false accusations against her appearance.
"It saddens me that some of my natural traits hurt and bother people," she told the news site.
"It also made me angry and scary that I can not look like I look naturally, without receiving false accusations, hatred and threats, I have no specific intentions apart from [to] Show my passion for fashion makeup. "
Her mother also claimed to the news site that she never uses a self tanner and only has a natural "deep tan."
But not everyone received that answer, including one person who said she was also from Sweden.
"I'm 100% Swedish like her," wrote a woman named Amanda. "There's no way in hell that's her natural tan.
"I do not even get it tanned with three layers of tanning spray we are white AF! In addition she has only two months to tan in Sweden, cold and dark her 90% of the time."
DailyMail.com contacted Emma on a response to recent allegations.
Of course, her mother is not the only influential attack on what is known as "blackfishing" – that is, impersonating a black or black person.
Another influence that came into the limelight last year for excellence as a biracial is Victoria Waldrip, 18, who is known on the internet as Woah Woah.
She was the center of controversy last year over the claims she made that she is black. She was also accused of consistently capturing black culture in videos and pictures. The influencer even went so far as to secure her legacy.
The conversation last week inspired a woman named Wanna Thompson, who is a freelance writer, to get started Twitter thread Calling other white influencers supposedly impersonating as biracial or black women.
"We can start a thread and publish all white girls cosplaying like black women on Instagram" she wrote.
"Let's free them because it's shocking."
A large number of followers commented on her thread with their examples of women on social media models and excessive features that were usually seen on a black woman – including large lips, tanned skin and curly hair.
In an interview with HelloGiggles, would like to explain why this conversation was important to bring light to people who may be following some of these women online.
"White women want the benefits of being black without dealing with the responsibilities that come with it," she said.
"They see the qualities black women are blessed to do, and they just do everything to get it, this kind of blackface is even more offensive because they do not even try to hide it."
Want to hope these online conversations will help people understand the trends black women have stung into the beauty and fashion industries.
"Obviously most black women ignore white women, but I believe the story will change because I refuse to remain silent about it," she said.