Thursday , September 29 2022

A strong campaign for arms control for the treetops



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There was no Grand Prix for Norwegian agencies or jobs, but to catch two gold, five silver and four bronze.

In the category that many people consider to be the most gifted – the film category, it was the Japanese commercial film
Makeup and skin maker who will establish who pulled the longest straw and won the Grand Prize. The winner used an in-house agency for the "party bus". In the film, two young men dressed and dressed meet and move
The film is on the outskirts of LGBT, which is controversial in Japan.

"Party Bus" was designed to allow Shiseido to reach young people. We've been thinking a lot about what we can do with makeup in today's confusing and confusing world.
In the end we end up with the idea that makeup can be brave and that putting makeup on your way gives you confidence. This has led us to the LGBT issue, and Japanese culture has a strong conservative tendency and stories about LGBT
He seldom said. I think maybe this film is the first work of a large Japanese company, which takes the LGBT in a commercial film, Creative Director Masato Kosukegawa said at a ceremony during the award ceremony.

Shiseido also won the Grand Prize in the film category in Epica two years ago. At the same time, sex and identity were the subject.

See the movie's winner of the year here (the article continues after the film):

Weapon control back

new
Category of the year is the price of «responsibility». Here it was the powerful American film "Price on our lives", associated with action following the shootout shoot in Florida earlier this year. The campaign was the price of the students
Life is determined on his "price tag", calculated after the National Rifle Association grant (NRA) donated politicians every year.

The agency behind is McCann Worldgroup New York – which also won the "Network of the Year" award.

In one
Commenting on the two Hubert prices, Global Creative Chairman Rob Riley said the following:

"Winning prices is never the motivation, but the result of doing the right thing for the customer's business
Give full gas, do not give up and thus make our partners want to succeed.

Watch the movie here (article continues after film):

The design category had a new logo for the city of Los Angeles, which ended with Grand
Prix. The agency behind Sandy Los Angeles.

This is what the logo looks like (article below):

This year's winner was German DDB Germany. The "Highlight the Prestige" campaign for Stabilo won three easy ads
Where women in the "shadow" of men are "highlighted" with a yellow pen.

Here's what the campaign looks like (the article continues below the image):

French agencies have won the most awards during the Epica of the year. In total, they won 53 awards, including 12 gold.

This year's office became the Swedish agency Forsmann & Bodenfors.

Epica is a creative prize that differs from other awards, because the jury consists solely of journalists who daily cover advertising and marketing. We are doing
Please note that the campaign participated in the jury.

Image text:

Strong students:

Survivors from a photography school in Florida launched a campaign for stronger arms control. Now the campaign won the Grand Prize in it
Creative competition in epica.

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