IPhone sales in China fell by 20 percent compared to the fourth quarter of 2018, while smartphone sales by Chinese competitors Huawei increased by 23 percent, IDC analysts said.
Source: Index, Henna
In recent quarters, Apple has reported quarterly sales of iPhone, but only revenue from sales, which means IDC's analysis of sales channels is often the clearest indicator of sales change.
Apple recently announced that iPhone sales revenue in the last quarter fell 15 percent over the same period the previous year. Tim Cook, the company's chief executive, said a drop in demand in China was one of the most important reasons for reducing sales estimates in the near future.
IDC figures indicate that iPhone sales in China in the previous quarter fell by 19.9 percent from the same period last year, while Huawei's shipments grew by 23.3 percent.
Therefore, Apple's market share dropped to 11.5%, compared to 12.9% in the previous year.
"In addition to the usual upgrades of performance in 2018 and small design changes, there have been no significant innovations that encourage users to continue to change their phones at a much higher price. The harsh macroeconomic environment in China and the attack by local innovative brands were also the reasons for the fall of Apple" "H.
China's smartphone market fell 9.7% this quarter, but Apple fell twice as fast, according to IDC. The slowdown in economic growth, the extension of the replacement time and the high prices of the iPhone contributed to the decline of the American giant.
After years of strong growth, now leading brands of smartphones from Apple and South Korea and Samsung are very competitive in the stagnant world market.
Huawei, which surpassed Apple, in 2018, has become the world's No. 2 smart brand, remains a leader in the Chinese market. This situation strengthened after sales jumped 23.3% in the last quarter of last year, more than in all other brands, according to IDC.
Apple is the fourth in the sale of smartphones in China, behind the Chinese ope of China Viva, according to IDC's report.
Huawei greatly increased, despite the fact that the company has faced a number of problems in recent months, including the arrest of the company's chief financial officer, due to allegations of financial fraud.
In addition, the US gathered its allies in an effort to block Huawei sell the next-generation network equipment.