ALCOHOL-Free Beer is being rolled around the UK for the first time to quench the growing thirst of the UK's "dry drinkers."
Heineken revealed last week that she put her non-alcohol brand "0.0" on tap in 1,500 pubs.
And City Pub Group – which has 44 pubs across southern England and Wales – is also stocking a variety of alcohol-free beer craft on the draft places.
Beer fans are aware of health and are increasingly shunning pints pints for zero percent alcohol choices – with sales of sober drink Goa in the past two years.
And new brewing technology means that alcohol or not beers do not become more palatable – helping them become one of the fastest growing liquor sectors in the market.
"People want to be healthier, and teenage technology means that alcohol-free brights and alcohol tastes much lower," said Laura Willoughby, founder of Soda Club.
The great advantage of beer without alcohol is that it looks like beer, it tastes vaguely like beer, as long as you hide the bottle, people will not continue to come to you and say, "Oh, I see you turned off the drink today"
It came four years after Wetherspoon discovered its biggest beverage is selling Pepsi and not every huge variety of lagers, ales and stouts.
Tim Martin, Founder of Washphoon, said: "The great advantage of beer is that it looks like beer, it tastes like beer, and as long as you hide the bottle, people will not keep coming to you saying, See you're free today. "
He added that the network is planning a "big push" on alcohol-free beer in its 900 pubs.
As well as dodging hangovers, drinkers of beer and non-alcohol are attracted by the fact that they are often low in calories.
A bottle of Heineken 0.0 has only 69 calories – while the Nrew State of Brodog has only 26.
University College London studies revealed last year that nearly one-third of 16 to 24-year-olds did not drink alcohol.
Around one in five British adults do not drink.
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Last week, Marster discovered that she would launch a low alcohol version of a pale American shipyard.
Richard Westwood, CEO of Richmond said: "Drinkers are becoming more aware of health and social awareness.
"Some people talk about wanting to save money, others want to be in control."
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